How we work
A website or SEO project should never feel like a black box. Here is what happens at each stage, what you receive, and what we need from you along the way.
Getting started
From first call to kickoff in three steps.
-
Book a consultation
We talk about your business, what you want from your website, and what has or hasn’t worked so far.
-
Get a written proposal
You receive the scope, timeline and cost in writing. Nothing starts until you have read it and agreed.
-
Kick off
We agree on goals, collect access and materials, and set a schedule with dates for each stage.
The four stages
Discover, plan, build, grow.
Stage 01
Discover
We learn how your business works and who your customers are, then audit your current site, your search data and the competitors who rank where you want to be.
- A summary of what we found and what it means
- Agreed goals and how we will measure them
- A short list of what we need from you
Stage 02
Plan
Search research decides the structure. We map each page to the searches it should answer, outline the content, and for redesigns record where every existing URL will point.
- A site map and page-by-page outline
- An SEO roadmap in priority order
- A redirect map, for redesigns
- A schedule with dates
Stage 03
Build
Design, content and development happen on a private preview link you can open at any time. Before launch we test speed, accessibility, forms and tracking across current browsers and devices.
- A working preview to review as it takes shape
- Results of the pre-launch checks
- Training on editing your site
Stage 04
Grow
We launch, submit your sitemap and watch closely for the first weeks. From there the work is measuring what visitors and search engines respond to and improving it.
- A launch report
- Regular reporting, if we are running your SEO
- A monthly and quarterly maintenance checklist
Your part
What we need from you.
Projects run late for predictable reasons. These four things keep yours on schedule.
- One point of contactSomeone who can gather opinions internally and give us a single answer.
- Timely feedbackWe agree on review windows up front so nobody is left waiting.
- AccessLogins or invitations for your domain, hosting, analytics and Search Console.
- Your knowledgeNobody knows your customers and services better. We turn that into pages.
FAQ
Process questions.
How will we communicate during the project?
By email and scheduled video calls, with a shared preview link for reviewing work. You have a named point of contact from kickoff to launch.
What if we want to change the scope partway through?
It happens on most projects. We write up the change and its effect on the timeline and cost, and only proceed once you have approved it.
How long does each stage take?
That depends on the size of the site and how quickly content and feedback come together. Your proposal includes a schedule with dates for each stage.
Do you only do full projects, or can we start small?
You can start small. An audit is a common first step: it gives you a clear diagnosis and a plan without committing to a larger project.
Next step
Let’s look at your site together.
Book a consultation. We’ll go through where your website and search visibility stand today, what’s holding them back, and what we’d do first.
Prefer email? [email protected]