Insights
Plain-English guides to websites and search, written for the people who run businesses rather than the people who build sites. Use them whether or not you ever hire us.
All articles
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Core Web Vitals Explained for Business Owners
What LCP, INP and CLS measure, the scores Google counts as good, how to check your own site for free, and the fixes that usually make the biggest difference.
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Getting Your Business Into AI Search Answers
How AI assistants like ChatGPT decide which businesses to mention, how to check where yours stands in half an hour, and six practical steps to improve your chances.
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How to Redesign a Website Without Losing Rankings
A redesign can wipe out years of search traffic if URLs, content and redirects are handled carelessly. Here is a checklist for before, during and after launch.
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Local SEO Basics: Showing Up in Nearby Searches
How Google decides which local businesses to show, and the five things that make the biggest difference to your visibility in map results and near-me searches.
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